SEO | SEARCH ENGINE RANKING | INTERNET RANKING | CONTENT OPTIMIZING
Search Engine Optimization
Where do customers go when looking for a product or service?
Do they ask people for directions? Do they search for it on the world maps?
No! They look it up on the internet, specifically on search engines like Google, Bing, Yahoo and so on.
If you are a business selling ice-creams in Auckland; you have a service page hosted on the internet, and good. But when a customer looks up for your shop, they find multiple other services listed on the page. Your service might be listed on page 10 of the search results or even beyond!
The work you put into improving your website’s ranking on search engine results pages (SERPs) is simply called Search Engine Optimization (SEO). It is essential because 90% of people are not even going to move to page 2 of the search results. Your website should be so strong that it must come up on the first few searches of any search engine.
By strong we mean the quality of your website should be good, just perfect. Suppose you are selling pet food on your website; then your page must answer all relevant questions related to pet food. If your page does that then Google identifies you as a quality contributor and ranks your page higher in the Search Engine Results Pages (SERPs).
As your quality increases, you rank higher, you attract more traffic. Once that happens your SEO naturally increases. Growing your SEO organically means you don’t have to pay for the traffic. While this is possible to some extent by improving title tags, mastering keyword research, optimizing your website, churning out consistent and relevant content, and more; it's very tough to rank for keywords that have a keyword difficulty of more than 50% that means the competition is too high to beat it.
In those scenarios a business can always hire an SEO expert or agency to improve the overall SEO of the website. The cost for SEO ranges from $500-$10,000, it really depends on the number of words or pages that need optimization.
There are a lot of tools that are available for free and paid subscriptions that can help achieve SEO goals.
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