Search Engine Optimization

Where do customers go when looking for a product or service?

Do they ask people for directions? Do they search for it on the world maps?

No! They look it up on the internet, specifically on search engines like Google, Bing, Yahoo and so on.

If you are a business selling ice-creams in Auckland; you have a service page hosted on the internet, and good. But when a customer looks up for your shop, they find multiple other services listed on the page. Your service might be listed on page 10 of the search results or even beyond!

The work you put into improving your website’s ranking on search engine results pages (SERPs) is simply called Search Engine Optimization (SEO). It is essential because 90% of people are not even going to move to page 2 of the search results. Your website should be so strong that it must come up on the first few searches of any search engine.


By strong we mean the quality of your website should be good, just perfect. Suppose you are selling pet food on your website; then your page must answer all relevant questions related to pet food. If your page does that then Google identifies you as a quality contributor and ranks your page higher in the Search Engine Results Pages (SERPs).


As your quality increases, you rank higher, you attract more traffic. Once that happens your SEO naturally increases. Growing your SEO organically means you don’t have to pay for the traffic. While this is possible to some extent by improving title tags, mastering keyword research, optimizing your website, churning out consistent and relevant content, and more; it's very tough to rank for keywords that have a keyword difficulty of more than 50% that means the competition is too high to beat it.

In those scenarios a business can always hire an SEO expert or agency to improve the overall SEO of the website. The cost for SEO ranges from $500-$10,000, it really depends on the number of words or pages that need optimization.

Top Ways SEO Marketing Can Transform

Your Business

One of the most effective marketing strategies for every business is search engine optimization (SEO). That is because a search engine is the first thing customers use to look for a business online. If you do it right, you can transform your business.

Here are the top ways SEO marketing from the best SEO company in Auckland can change your business for the better.

Conversion Rates

Did you know that conventional marketing strategies only have a conversion rate of 1.7%? On the other hand, the conversion rates of SEO come up to 14.6%. That is why it is one of the most effective strategies you can implement for your business.

SEO marketing is affordable, and it will give you a high return on investment in the long run. It is a crucial aspect of any marketing strategy you will create. So, be sure to incorporate it into your business strategy in some way.

2. Thousands Of People Use The Google Search Engine Each Second

SEO helps you indirectly market your business to a wide audience out there. More than 67,000 people use the Google search engine each second. That is why it is crucial to use it to your advantage and implement SEO marketing.

You can use SEO to market your services, products, ensure people know about your business, and expand your customer base. The only way to do this is to rank high on Google. You can hire the best SEO agency in New Zealand to ensure you rank high in no time.

Google Search Engine

3. Most People Ignore Paid Advertisements

Did you know that 80% of internet users ignore paid ads that pop up in their search results? Instead, people go down to check what is showing up in organic results. SEO marketing is one of the best ways to rank high organically so more people can click on your website.

That is why you need the best SEO company in Auckland to create a stellar SEO campaign for your business. It will help you to rank high organically, and more people will get to know your business. It is better to divert your efforts towards organic SEO rather than paid ads.

4. Almost All Businesses Implement SEO

You can't ignore SEO because it is the building block of an online marketing strategy. Almost all businesses implement SEO strategies because the business can't survive without them. If you want to stay ahead of your competitors, you must almost use an SEO strategy.

It will help you stay ahead of the curve, and you can do better than your competitors. So, be sure to check what SEO marketing strategies your competitors are using.


Final Words

These are the top ways SEO marketing can change your business for the better. If you want to benefit from these ways, you must implement SEO strategies. On the other hand, if you don’t know where to begin, you must contact the best SEO company in Auckland.

There are a lot of tools that are available for free and paid subscriptions that can help achieve SEO goals.

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